Paul Davids Guitar / Electric Event Identity
A concept built around the pick — the most intimate object between a guitarist and their sound. Clean enough to live anywhere. Specific enough to mean something.
Paul's brand has always been about doing things right — not about noise for the sake of noise. It's about tone, taste, and actually helping players understand the instrument. So the logo can't just scream "electric." It has to carry that energy while still feeling clean, considered, and musical.
The name "Electric Sessions" does something smart: it keeps Paul's voice at the center without making it sound like a course or a tutorial. Sessions is a word musicians actually use. It suggests something real happening in a room somewhere — players, amps, guitars, and a genuine conversation about sound.
The mark is built around a guitar pick. Not because it's the obvious choice — but because nothing is more personal to a guitarist. That tiny piece of plastic sits between you and every sound you make. We ran three strings through it. One of them is vibrating. That's the whole idea: controlled electricity. Energy with intention.
"This should feel like something a serious player would want on a shirt or a guitar pick — not something you'd forget the second you walk out of the venue."
This is the main version. Dark background, cream wordmark, electric blue wave, amber pick border. It works on stage backdrops, merchandise, YouTube thumbnails, and digital banners.
For print collateral, website hero sections on light layouts, email headers, and media kits. The pick stroke shifts to a darker amber, the wordmark to near-black.
Single Colour Variant
For embossing · engraving · screenprint
Every colour here has a reason. The black and cream come straight from Paul's existing brand — continuity is credibility. The amber is a valve amp warming up. The blue is a guitar signal hitting a pickup for the first time. The silver is a fret under stage light.
Barlow Condensed is the backbone — tight, confident, and built for large-format reproduction. The contrast between the heavyweight display and the light-tracked event subtitle is where the tension lives. It mirrors the dynamic range of an electric guitar: the punch of an attack, the breathe of a sustain.
A3 or A2 portrait — the kind of thing you'd see in a guitar shop window two weeks before the event and actually stop to look at. No stock photography needed. The logo and typography do all the heavy lifting.
The mark scales cleanly down to 60×60px without losing its character. The vibrating string detail is still readable at thumbnail size — that's the test of a good mark.
This is where a logo either proves itself or falls apart. The pick mark works at 25mm on a guitar pick and at 300mm on a shirt chest. The single-colour screenprint version handles both.
This isn't a logo built to look cool in a presentation. It's built to do real work across every surface this event will live on — from a guitar pick to a 10-metre stage backdrop.
There are a lot of guitar event logos out there. Most of them look like they were designed in an afternoon with a stock guitar clipart and a bold font. This one was built from a specific insight about how guitarists actually connect with their instrument — and it shows. It's specific enough to feel intentional, clean enough to feel premium, and versatile enough to work anywhere the event needs to go.